An Advertising Dystopia

December 29th, 2013

Today it’s getting harder and harder to escape advertising, remember when you could watch a video on any site without watching a video ad first? Modern corporate propoganda has become a finely tuned art of delivering a product that you’re more likely to want, and it could get worse. Below I’ll describe a few technologies that are all ceratainly within the realm of possibility, but hopefully, will never become a reality.

Products that are constantly listening and automatically forward reviews to their manufacturer on certain spoken keywords. This stream would be very easy to filter, bolstering a product’s rating. Posted reviews are in a converted readable format as well as their original audio format.

Eye glasses that superimpose advertising on whatever you look at. Of course you could always take the glasses off but then you couldn’t see.

Listening tables at resturants that adapt the adertising around or on the table itself to your conversation. This would ensure constatnly relevant advertising. The resturant of course gets a cut of the ad revenue.

Bar glasses that detect when the cup is empty and then make a recommendation on either another drink or to stop drinking. This recommendation could be intelligently made by a sensitive breathalizer in the glass, or a connection to a sensor in what you’re sitting that gets your weight and calculates BAC on the number of drinks you’ve had.

The same weight sensors in a resturant or bar could detect the customer’s overall health, gender, and age and direct ads based on those readings.

In case you hadn’t noticed, everyone of these ideas also violates privacy in many ways. If you are uncomfortable with thse ideas I recommend you give some thought to the ad stream just to the left of your Facebook timeline or Google Searches which have been curated based on your statuses, searches, and the ‘likes’ of you and your friends. I don’t think any of these ideas will ever manifest in real life, but in some form or another, they already have.

The Big Flaw in Modern Mobile Design

November 23rd, 2013

What’s the point of product design if everyone is just going to put the device in a case? A case rarely improves the user experience and instead simply provides the user with the reassurance that if they accidentally drop their device it will be alright. Not to mention the larger pocket fingerprint. Cases usually don’t seem to bother people once they’re on too, this is only a good measure of how important software, operating system, and software ecosystem are over hardware design.

A non-durable device, no matter how sleek, provides a sub-par user experience due to its fragility, or rather the feeling of fragility. There are devices out there that are the epitome of this, devices that make me 100x more careful when handling. So much so that I am constantly focusing on making sure the device is secure in my hand, rather than the experience the product has to offer.

The best device should feel not only feel durable but it must live up to that feeling at the same time. It should feel herculean, it should instill the same level of confidence we have in the software on the phone, essentially, it shouldn’t fail if we make a mistake. The phone case industry today is a testament that we are not confident in the structural (let alone aesthetic) integrity of our phones. There is certainly glass that can take the impact of a drop, there are also materials and practices that can make a device withstand said drop. Why aren’t they both in a product in my hand?

54.6mm FangShi Shuang Ren Review

October 29th, 2013

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My first impressions said a lot in the video review of the FangShi ShuangRen. It’s my hope that these post impressions say just as much. It’s a really good cube, stands as a testament along how far cubes have come in the last five or even three years. I cannot open this cube up and as a result it does not pop.

A Bit of History First

There have been cubes that do not pop in past, the name “DIY New Type A” comes to mind and I’d be very surprised if anyone reading this remembers it. The “new type A” couldn’t pop but was pretty atrocious. The edges had these planks on them, a bit like the Alpha V but longer. These planks were separate from the edge and would come off easily, and you had to assemble it yourself when you first get it. If you assembled it correctly and the planks stay in, the cube could not be popped, but one of those planks fall out and you could have a mess on your hands to take the edge out and repair it. Believe me, it was awful and I haven’t seen one since.

The Rest of the Review Now…

I can confidently say that the FangShi is nothing like that. The Fangshi works like a charm. The turning reminds me a lot of a ShengShou 4×4 or 5×5, very smooth, no catches. Corner cutting margins are not the same as you would get on a Dayan cube, but they’re still very acceptable. The one annoyance I have is the size actually, it’s just that much smaller that my fingers collide too much. I can still get good times despite this, but I have to make a small adjustment every time I start a session with it. There is also a 57mm version of the cube I would be interested in trying.

b-w

A comment on the video clearly explained how to take the cube apart. The insides are very complicated and it’s soon apparent that a lot more pieces make up this cube than you think. Pictured below are the edges, the corners, and a all three parts of a corner. I believe this is the first time I’ve used this phrase for a cube, but it is beautifully designed, truly built inside out.

edges corners coner-dis

Overall the cube makes you wonder how much better it can get than this, but we’ve all thought that at one point or another I’m sure. This would be a good cube for any level of cuber to get, and I imagine it would last them a long time. You can buy it at Lightake for $15 and shipping is free.

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