An Advertising Dystopia

December 29th, 2013

Today it’s getting harder and harder to escape advertising, remember when you could watch a video on any site without watching a video ad first? Modern corporate propoganda has become a finely tuned art of delivering a product that you’re more likely to want, and it could get worse. Below I’ll describe a few technologies that are all ceratainly within the realm of possibility, but hopefully, will never become a reality.

Products that are constantly listening and automatically forward reviews to their manufacturer on certain spoken keywords. This stream would be very easy to filter, bolstering a product’s rating. Posted reviews are in a converted readable format as well as their original audio format.

Eye glasses that superimpose advertising on whatever you look at. Of course you could always take the glasses off but then you couldn’t see.

Listening tables at resturants that adapt the adertising around or on the table itself to your conversation. This would ensure constatnly relevant advertising. The resturant of course gets a cut of the ad revenue.

Bar glasses that detect when the cup is empty and then make a recommendation on either another drink or to stop drinking. This recommendation could be intelligently made by a sensitive breathalizer in the glass, or a connection to a sensor in what you’re sitting that gets your weight and calculates BAC on the number of drinks you’ve had.

The same weight sensors in a resturant or bar could detect the customer’s overall health, gender, and age and direct ads based on those readings.

In case you hadn’t noticed, everyone of these ideas also violates privacy in many ways. If you are uncomfortable with thse ideas I recommend you give some thought to the ad stream just to the left of your Facebook timeline or Google Searches which have been curated based on your statuses, searches, and the ‘likes’ of you and your friends. I don’t think any of these ideas will ever manifest in real life, but in some form or another, they already have.

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